[Perspectives] Can Google help us fight cancer?

Navigate to Google Trends and you can spend countless hours exploring the popularity of any Google search term. From Donald Trump to cystic fibrosis, worldwide to city-level, the past decade to the past hour, you can peruse relative volumes of Google searches. That is to say, you can look the number of searches for that term at a given time and location compared with the overall number of Google searches. This software has been used in hundreds of peer-reviewed medical publications. The most notable examples are efforts to track and predict infectious disease outbreaks, such as influenza, which have had mixed success.

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