[Cancer and Society] Make Blood Cancer Visible

Walking through Paternoster Square near London's St Paul's Cathedral during the month of September, you are greeted by an unusual and striking array of blood-red, three-dimensional sculptures of names standing vertically. This public installation is the launch of a campaign run by Janssen Oncology to raise awareness and education about blood cancer; to, in effect, make blood cancer visible. Janssen Oncology, in partnership with nine other blood cancer patient groups, conducted both a public survey and a survey of patients diagnosed with blood cancer to generate statistics about perceptions surrounding blood cancer.

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