[Perspectives] Slogans and donor pages of cancer centres: do they convey discordant messages?

Slogans are essential to the identity of a brand and help the brand communicate with its audience. Although associated with commercial products, slogans are often used by hospitals and cancer centres as part of a marketing strategy. Cancer centre expenditure on advertising has increased in recent years. Within the small body of scientific literature examining cancer centre advertising, data are scarce on the use of cancer centre slogans.

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